You’ve invested the money, you’ve put in the time and now you have a live e-Learning platform. In 2016, the e-learning sector hit an impressive $51.6 billion, which means that a lot of businesses out there, like you, have turned to e-Learning as a means for employee and product training.
Getting up and running is a huge milestone but now that you’re live, the most important question becomes: how to ensure that your investment yields the return that you were planning? The answer is user engagement. Users who become actively engaged will regularly share their knowledge and help enhance your platform by becoming an advocate and creating a community around your platform.
Here are 5 tips to help you increase user engagement within your e-learning platform.
1. Start with great content
You’ve heard it all before in marketing and advertising—content is king. When it comes to e-learning, this rings true as well. We’ve all willed the clock to tick faster during boring classes, so it’s important that your content be interesting and satisfy a knowledge gap within your community of users. Find qualified instructors to build the courses and ensure that the material is digestible, challenging and high quality. When naming each course, make sure that the level and description are accurate and match the content so that your users aren’t discouraged or bored.
While your site is simple, your e-learning courses should be a balance of challenging and simple. If the material is too dry or too difficult for your users, the only thing you’ll achieve is a high dropout rate.
2. Multimedia is your friend
Not all learners are created equally and while some thrive in an online learning environment, there are some that need additional visual stimuli like videos and graphs to make the material stick. Create a learning-centric environment by including different ways for users to grasp the training material. Try hands-on tutorials or stream live courses that simulate a more traditional classroom interaction between users and instructors.
It’s important to note that while multimedia is your friend, it shouldn’t be the only guest at your e-learning party. The goal is to appeal to all audiences, so make sure you have a blend of written and interactive content to ensure that all learners get what they need. When trying to engage users, it’s better to put them in the driver's seat and let them decide the best route for themselves on their learning journey.
3. Give your community what they’re looking for and what they want
There’s nothing worse than going on a site and clicking around aimlessly. Your navigation should be clear, progression of courses should be obvious, and if there’s payment required, the whole process should take less than 5 minutes. A simple site design will also encourage your users to poke around your site and check out the different courses that you have to offer.
In addition, the material on your platform should be current and up-to-date with the industry. If there’s a design tool that your students are learning and it’s in its third version, your platform should not be teaching the first or second version. It’s not enough for the your learning platform to have great content, the content must address the needs of the community.
4. Test, test, test
Ensure that your courses aren’t too difficult by testing your users’ comprehension of the material throughout the courses. Checking in throughout your courses with small assessments such as quizzes or real-life problem-solving scenarios will give you insight on how engaging your content is. If the class average is consistently low, consider simplifying some of the course material, or making it a more advanced course.
5. Games are more fun
Gamification is an excellent way to create and maintain user engagement. Adding game elements to your platform such as points, badges and achievement levels will encourage your users to have fun while they learn.
A strong gamification strategy can also “drive behavioural change, especially when combined with scientific principles of repeated retrieval and spaced retention”. In other words, gamification can help your users better recall and retain your training content.
Gamification also boosts motivation as users push themselves to earn more rewards and to reach the next level of the platform. Add social sharing and you’ll encourage community building as your users share their personal updates and achievements with their friends and family.
Ballistiq specializes in building engaging learning platforms. Check out our website and consider us as your partner for your next project!